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Partial opt out for online ads – only see ads about your interests

Rather than use ad blocker software to stop ads showing when you browse the web, you could just list your interests in Google and it would only serve ads you are interested in. 

Not only would it reduce the number of people blocking ads, it would also provide Google with the information it needed to serve highly relevant ads – and therefore allow advertisers to get better returns on their investment – and allow Google to charge more for more highly targeted ads.