The findings suggest that consumers are more likely to purchase from brands that share content made by real customers instead of traditional, sponsored influencer content.
A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment.
De-influencing is a welcome breath of fresh air; social media influencers are no longer trustworthy and have been misleading consumers.
With the rise of de-influencing content, brands must re-evaluate their marketing strategies.
De-influencing is the latest trend on social media, especially TikTok.