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De-influencing ads

by 8-BIT BOBBY Nov 28, 2024 3 Comments 3 Links

#ads, #adverts, #business, #consumers, #deinfluencers, #influencer, #socialmedia,

De-influencing ads that can offer authentic information to help educate consumers.

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3 Links and 3 Comments

sunnyjim on November 28, 2024 at 9:42 am
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Idea: De-influencing ads
Link: https://www.thedrum.com/news/2023/06/06/ne...
De-influencing is a welcome breath of fresh air; social media influencers are no longer trustworthy and have been misleading consumers.

Nearly 90% of consumers no longer trust influencers, new study finds
Link: https://www.thedrum.com/news/202

The findings suggest that consumers are more likely to purchase from brands that share content made by real customers instead of traditional, sponsored influencer content.

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Steven Bowker on November 28, 2024 at 8:23 am
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Idea: De-influencing ads
Link: https://adage.com/article/digital-marketin...
With the rise of de-influencing content, brands must re-evaluate their marketing strategies.

TikTok de-influencing trend—why brands should reassess creator deals
Link: https://adage.com/article/digita

Creators wouldn’t mind brands cutting back on product and rosters.

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saravoss on November 28, 2024 at 6:36 am
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Idea: De-influencing ads
Link: https://www.npr.org/2024/03/25/1239897929/...
De-influencing is the latest trend on social media, especially TikTok.

‘This is garbage’: Step aside, influencers — we’re now in the era of de-influencing
Link: https://www.npr.org/2024/03/25/1

A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment.

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