De-influencing ads

3 Comments

1. 

   sunnyjim on November 28, 2024 at 9:42 am

   1

   Idea: De-influencing ads

   Link: https://www.thedrum.com/news/2023/06/06/ne...

   De-influencing is a welcome breath of fresh air; social media influencers are no longer trustworthy and have been misleading consumers.

   Nearly 90% of consumers no longer trust influencers, new study finds

   Link: https://www.thedrum.com/news/202

   The findings suggest that consumers are more likely to purchase from brands that share content made by real customers instead of traditional, sponsored influencer content.

   Reply
2. 

   Steven Bowker on November 28, 2024 at 8:23 am

   1

   Idea: De-influencing ads

   Link: https://adage.com/article/digital-marketin...

   With the rise of de-influencing content, brands must re-evaluate their marketing strategies.

   TikTok de-influencing trend—why brands should reassess creator deals

   Link: https://adage.com/article/digita

   Creators wouldn’t mind brands cutting back on product and rosters.

   Reply
3. 

   saravoss on November 28, 2024 at 6:36 am

   1

   Idea: De-influencing ads

   Link: https://www.npr.org/2024/03/25/1239897929/...

   De-influencing is the latest trend on social media, especially TikTok.

   ‘This is garbage’: Step aside, influencers — we’re now in the era of de-influencing

   Link: https://www.npr.org/2024/03/25/1

   A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment.

   Reply