The findings suggest that consumers are more likely to purchase from brands that share content made by real customers instead of traditional, sponsored influencer content.
A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment.
De-influencing is a welcome breath of fresh air; social media influencers are no longer trustworthy and have been misleading consumers.
With the rise of de-influencing content, brands must re-evaluate their marketing strategies.
De-influencing is the latest trend on social media, especially TikTok.
It’s not just consumers who are exploited; most businesses and companies also take advantage of their workers, which needs to stop.
No one is safe from exploitation, even grieving loved ones! This is so disgusting!
https://www.ftc.gov/business-guidance/blog/2022/04/cremation-companies-exploit-grieving-consumers-alleges-ftc
Ending consumer exploitation will be a challenging task, especially given the rise of the data economy.
Consumer intelligence should be taught to students in schools to stop them from being exploited once they enter the real world!
https://www.edweek.org/teaching-learning/opinion-we-need-to-teach-our-students-to-be-smart-consumers-of-information/2019/08