More than 17 million viewers tuned in to see England’s historic win over Germany in the Women’s Euros 2022 last month, and 87,192 fans watched it live at Wembley Stadium.
USWNT forward Megan Rapinoe said the kiss that Spain federation chief Luis Rubiales planted on the lips of Women’s World Cup champion Jenni Hermoso signals a “deep level of misogyny and sexism in that federation.”
Ally was the exclusive sponsor of the 11 p.m. ET edition of SportsCenter on Thursday, co-anchored by Elle Duncan and Nicole Briscoe as part of an all-women production team. Here’s a behind-the-scenes look at the production
Social media can help promote women’s sports by raising awareness for sporting events and putting professional female athletes in the limelight.
Women’s sports can go far, but misogynistic and sexist behaviour like this must first be first rooted out.
https://www.espn.co.uk/football/story/_/id/38239813/rubiales-behavior-signals-deep-misogyny-sexism-rapinoe
It’s good to see media outlets taking huge strides towards promoting women sports.
https://www.espnfrontrow.com/2023/07/espn-and-ally-rewrite-the-playbook-with-womens-sports-focused-sportscenter-takeover/
Women’s sports events are already pulling huge crowds, but they can do even better.