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Smart Billboards – only show ads when it senses someone is there to watch them

by Jimbo Jan 24, 2020 2 Comments 2 Links

#ads, #advertising, #billboards, #eco, #energy, #environment, #local,

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2 Links and 2 Comments

MeterMan on March 23, 2020 at 2:27 pm
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Idea: Smart Billboards – only show ads when it senses someone is there to watch them
Link: https://www.consumerreports.org/privacy/di...
On their way already, better is they detect your phone so you get personalised ads.

Digital Billboards Are Tracking You. And They Really, Really Want You to See Their Ads.
Link: https://www.consumerreports.org/

In this investigation on digital billboards, Consumer Reports says location tracking is helping intrusive parts of the web move out into the real world, bringing data collection and targeted ads to billboards and screens everywhere.

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green fingers on January 25, 2020 at 2:25 pm
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Idea: Smart Billboards – only show ads when it senses someone is there to watch them
Link: https://venturebeat.com/2014/12/15/electro...
Not only that but they may one day know WHO is watching them – if Facebook allow your data to be sold/stolen, or whatever they call it.

Electronic billboards are going to know who’s watching them
Link: https://venturebeat.com/2014/12/

Exclusive The new platform from startup Pecabu allows advertisers to transmit targeted ads to individual billboards.

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