“Most of those who have bought this poster, or worn the various bags, T-shirts and other memorabilia based on it, were probably born in the 1970s or 1980s. They have no memory whatsoever of the kind of benevolent statism the slogan purports to exemplify. “

Keep Calm and Carry On – the sinister message behind the slogan that seduced the nation

Link: https://www.theguardian.com/book

It is on posters, mugs, tea towels and in headlines. Harking back to a ‘blitz spirit’ and an age of public service, ‘Keep Calm and Carry On’ has become ubiquitous. How did a cosy, middle-class joke assume darker connotations?