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This idea would also work with other businesses. Check out this program that allows people to donate unused meal vouchers to the Red Cross.
https://media.edenred.com/donate-your-expired-2018-meal-vouchers-french-red-cross/
I found this online platform that lets people donate unused or unwanted gift cards.
https://fundraising.co.uk/2015/12/16/giveagift-turns-unwanted-gift-cards-into-donations/
Wow, check this out! Over £250m is lost annually due to unused gift cards and vouchers. That is a lot of money that could be donated to charities.