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Equitrade, rather than Fairtrade

“Probably only about 5p of the £1.70 cost of an average fairly traded chocolate bar goes back to the country. The difference with Malagasy equitrade is that 40 per cent of the income from a bar of Malagasy chocolate stays in Madagascar, and the country further benefits because 11 per cent tax is paid to the government.” – Neil Kelsall, a director at Malagasy.

There is a major difference – yeah fairtrade did its bit but we have the future of the entire planet to think about here.

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