Wrong – “It doesn’t sound like the kind of thing Shaw would say although he did like mind games,” Jay Tunney, author of “The Prizefighter and the Playwright: Gene Tunney and Bernard Shaw,” said in an email to the Daily Caller News Foundation. “In fact he was highly analytical. But this doesn’t feel like him.

The website Quote Investigator traced the expression back to a 1917 magazine advertisement, though variations may have appeared earlier. In this early version, the word “dollar” was used instead of “apple.”