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most companies just lease usage of communications satellies, look at https://www.lyngsat.com/ to see the latest bunch of tv stations and stuff share their satellite service providers.
According to a top-voted answer on Quora, you can hire capacity on a large communications satellite for around 200 dollars per hour – which is what big tv channels do…
“CNN, Fox or the BBC will rent 6-8MHz of satellite capacity to get video and audio back from a live news, sport or event. If it is something like a sports event then they’ll rent a few hours…You could be talking about $200 per hour or more for 8MHz.” – Bob Hannent, Innovation Architect. Satellite specialist in broadcast and telecoms.