If tracking your online activity wasn't enough, Yahoo wants to monitor you on highways. The firm received a patent for a smart billboard that gathers data about drivers for ad targeting purposes.
Cool, imaging walking past a huge ad in London and seeing yourself with someone else’s clothes superimposed on it, using augmented reality. Watch this space, its bound to happen.
Personalised ads delivered by the billboard that’s got its eye on you
Personalised adverts follow us around the internet and soon they will be targeting city centre crowds too.A billboard installed at Piccadilly Circus in central London will use surveillance technology
Billboard advertisements are designed to catch peopleâs attention and create and make an unforgettable impression very rapid. They have to be readable in a v...
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Who knows what google are already doing – considering yahoo can spy on passers-by
Cool, imaging walking past a huge ad in London and seeing yourself with someone else’s clothes superimposed on it, using augmented reality. Watch this space, its bound to happen.
Billboard advertising is going to be revolutionaised with all the data they can use to target people and adapt the ads. just like the web.