4 links have been added on this idea.
  1. See what you mean. most innovative product by Cadburys is urr, less sugar – really? the options are endless, but it looks like they are missing a trick to save face for lack of new ideas.

  2. Yeah, cadburys have been caught pretending to have contests and the winners are ones they invented themselves – most marketers see through this and I’m surprised they never got picked up about it,

  3. Cadburys? you are joking right – they have an awful policy on accepting suggestions of new products – how could a non-expert pleb like you come up with something better than our team of geniuses?